We are NUI.
We have a conscience that we listen to.
We have taste that we trust.
We want luxury.
We want sustainability.
We want to make one world out of two.
We don't hope it's possible.
We have already proven it.
A passionate founder
Natural cosmetics, you?!" - When I started working in the beauty industry as a product and brand manager, it was not uncommon to hear astonished reactions: "but you don't look like that at all".
That was true, I didn't look like that. In order to style myself the way I felt comfortable, I still partly used synthetic makeup myself. A contradiction I was aware of. But what was the alternative? I wanted vegan, natural cosmetics and found: Pale colors, crumbly creams, musty scents - hand on heart, many sustainable products were well-intentioned but not exactly sexy. A bright, red lipstick, without carmine? Impossible.
Since then, we have seen it as our mission to provide the beauty industry with new impulses, with the vision of freeing natural cosmetics from the dust of yesterday. And to set clear accents for a conscious and sustainable future, in which we feel and look better than ever before.
Our ingredients, let it clean
NUI uses only natural, vegan ingredients and is gluten-free, which is why we say: LET IT CLEAN.
✔ No artificial colorants
✔ No synthetic fragrances
✔ No silicones
✔ No parabens
✔ No phthalates
✔ No carmine
Our vision for a sustainable beauty industry
High-performance natural cosmetics that meet our need for aesthetics 100% while remaining clean, vegan and sustainable.
We develop dazzling, bold, modern colors that stay in your head. Noble textures that nestle gently against your skin. Products that make you feel good. That you like to look at. That you like to smell. That you like to apply.
We want conscious beauty that is fun and suits your lifestyle. So that you don't have to constantly ask yourself whether you're leaving your favorite lipstick or your conscience at home today. We don't want you to have to choose between ecological awareness and the joy of feminine elegance.
We want to work with you to turn two worlds into one better one. Until no one can remember it ever being any different.
